A Raft of Graphic Design Corporate & Brand Identity Establishing a balanced and easily recognisable corporate or brand identity is one of the most valuable marketing tools available to any company or product. The design of the logo, choice of house colours and typestyle is, in many ways only the tip of the iceberg. It is how that identity is employed and sustained in the subsequent materials to be produced which will establish its credibility in the eyes of the public at large. Materials such as :- Sales Literature & Brochure Design Packaging and Point-of-Sale Display Shop Fascias and Vehicle Liveries Exhibitions, Visual Merchandising and Promotional Displays |
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